Working in tandem with Arc worldwide, Molson Coors and their sponsorship partner The Buffalo Bills, I produced this campaign piece for use across Jumbotron screens within live stadiums.

Routed in Molson’s heritage, the illustration style played on a textured, block print feel and was utilised throughout the film to bring the Molson Canadian brand to life.

I produced this project end to end within a tight £45k budget, working closely with my current studio’s ACD & in-house animation team.