This AWS x Ferrari series showcases a deep dive into the launch of the AWS & Ferrari Executive Partnership, inspiring and educating its audience about how the implementation of cloud technology in Ferrari’s operations is changing the sport of racing, and how through data, AWS is able to make Ferrari better. 

In this episode, the Team Principal of Scuderia Ferrari, Mattia Binotto, discusses the unique partnership and the story of racing data to legions of global fans who follow the brand.

This episode is part of a wider series I’m leading production on [overall series budget £100k+] shooting both abroad in Italy as well as the UK.

The challenges on this series have included fast turnaround deadlines, working around A list talent schedules, as well as plenty of brand red tape.

Despite this, I’ve had incredible feedback from both Ferrari and the AWS team (who I’ve built a close relationship with along with the client services team) complementing me on how smooth the productions have been across this project.